Studio:  Dylan Winters Graphic Design

Client:  Portions

Project:  Logo Design

(2016)

Portions is a company founded upon organization, nutrition, and convenience all working together to support that of a healthy, stress-free lifestyle. With organization at its core, the intricate construction of the mark perfectly visualizes this attention to detail. The shapes created are a representation of containers, carefully calculated packages not unlike those of the company’s pre-portioned meals. Secondly, the incorporation of a leaf shape represents a healthy life. Furthermore, the full logo is to be used primarily on white to evoke the freshness of the brand. As far as color is concerned, the greens provide a welcoming and restful experience that suits the Portions brand identity. The vibrant, lively colors were chosen to present a greater distinction it's competitors. Portions' new logo speaks to the aspect of both freshness and convenience.